Can you ever be too comfortable?
On our sofas, never, in business, yes. We ask what’s changing in the world and how it affects us and our customers. During our first decade, we were much like our competitors. But then we made the leap to 7-day lead times to counter the threat from Chinese imports. They might do it more cheaply but never faster.
Now, the market is much more design savvy so we’re reinventing ourselves as we move into our third decade. We want to show product leadership as THE design resource in our sector. We’ve built a 26-strong team in design and development and will be investing in a new studio and showroom. We’re also working hard to improve our understanding of consumers’ buying patterns and behaviours.